Googles latest update to its quality rater guidelines includes an additional aspect in the evaluation of search ranking systems: Experience. E-A-T, which stands for expertise, authoritativeness, and trustworthiness, is a commonly used concept in evaluating the relevance and helpfulness of search results. However, in order to better assess the quality of the results provided, Google has decided to add an “E” for experience.
Googles latest update
Experience in this context refers to the degree to which content demonstrates that it was produced through first-hand, life experience on the topic at hand. This can include things such as actual use of a product, having visited a place, or communicating personal experiences. The addition of experience to the evaluation process is intended to help users find content that is both relevant and useful to them.
For example, if someone is searching for information on how to correctly fill out their tax returns, they would likely want to see content produced by an expert in the field of accounting.
However, if they are searching for reviews of a tax preparation software, they may be more interested in seeing a forum discussion from people who have experience with different services.
The updated search rater guidelines also include clearer guidance on the importance of original and helpful content, emphasizing that helpful information can come in a variety of different formats and from a range of sources.
It is important to note that these guidelines are used to evaluate the performance of various search ranking systems and do not directly influence ranking. They can also be useful for creators looking to understand how to create successful content for Google Search.
In conclusion, Google’s latest update to the quality rater guidelines is aimed at providing a more nuanced approach to evaluating the relevance and helpfulness of search results.
By adding an “E” for Experience, Google hopes to better capture the nuances of how people look for information and the diversity of quality information that exists in the world. This update is not intended to fundamentally change the principle that Search seeks to surface reliable information, especially on topics where information quality is critically important.