Web 2.0 link building is 100% safe & follows all of Google’s link structure rules. So you don’t have to worry about being penalized.
ADVANTAGES OF WEB 2.0 LINK BUILDING
Hyperlinks – The number one advantage of a web 2.0 linking structure; is that you can link to your site. This is very important because you now have created a backlink; this will give you a boost in authority when seen by google, (depending on your engagement).
Use your web 2.0 site, then target your keywords as best as you possibly can.
Make sure you add as much keywords into your content, & make it look as natural as possible; from a user point of view. Then add your link to the keywords, which in turn will produce a high authority backlinks to your website. The more links you have constructed, the further the site will increase in rankings.
Domain Authority
Domain Authority (DA) is your search engine ranking score, which can be retrieved using Neil Patel’s Uber Suggest. This tool can predict how likely a website is to rank on search engine result pages (SERPs).
Your Domain Authority score can range from one to 100, with higher scores giving your site a greater ability to rank.
Backlinks
Backlinks can be considered as votes from other websites when accredited. Each of these votes tells search engines: “This content is valuable, credible & useful”.
So as you can guess; the more of these “votes” you have, the higher your site will rank in Google & other search engines.