Google’s E-A-T (Experience, Expertise, Authoritativeness, & Trustworthiness) guidelines
Having a good online presence is essential for businesses looking to increase their search engine rankings and revenue during 2021. Google’s E-A-T guidelines offer a great way to ensure a website’s success.
E-A-T stands for Experience, Expertise, Authoritativeness, & Trustworthiness. This concept was first introduced by Google in 2014, and continues to grow in importance each year. Google’s search quality rater guidelines include insight into how the company instructs quality raters to evaluate a content creator’s expertise and trustworthiness.
Google uses real people, not machines, to evaluate websites. This process is essential to Google’s success as an industry leader in search engine optimization. While E-A-T is not necessarily a direct ranking factor through the algorithms, its data helps Google improve its algorithms.
Businesses, especially those that offer advice or products related to medical, legal or finances (Your Money or Your Life websites), can benefit from E-A-T guidelines by demonstrating first-hand experience. This will help them to meet Google’s standards for quality and trustworthiness and improve their chances of ranking high in the search results.
By following Google’s E-A-T guidelines, businesses can increase their chances of success and ensure that their content meets the highest standards for quality and trustworthiness.
Having a strong presence online is essential for businesses in 2023 looking to increase their search engine rankings and revenue. Google’s E-A-T (Experience, Expertise, Authoritativeness, & Trustworthiness) guidelines offer a great way to guarantee a website’s success.
As Google’s search quality rater guidelines explain, the company uses real people, not machines, to evaluate websites. This is key to Google’s success as a leader in search engine optimization. Following the E-A-T guidelines helps businesses meet Google’s standards for quality and trustworthiness and gives them a better chance of achieving high rankings in the search results.
Businesses that offer advice, products, or services related to finances, medical, or legal matters (Your Money or Your Life websites) especially can benefit from E-A-T as it allows them to demonstrate their expertise and trustworthiness. By adhering to these guidelines, businesses can ensure that their content meets the highest standards for quality and trustworthiness and maximize their chances of success.